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Elevating presence through App Store Optimization – Duolingo
When I moved to Mumbai in January 2018 to pursue my MBA, I felt like a fish out of a pond. I realized how natural everyone around me was when […]
Fun time with crossword puzzles!
Instructions to Play: 1. Find the hidden words: · GAMIFICATION · VIRALITY · REFERRAL · SEO · FREEMIUM · A/B TESTING · RETENTION · INFLUENCERS Circle the words you find. […]
Getting to the first million users – Duolingo
Duolingo has an interesting story about how it gained its first million users. The founder, a professor at Carnegie Mellon University, was already a well-known figure in the tech and […]
Unleashing the Potential of Psychology: How ClearTax is Harnessing Behavioral Insights to Drive Viral Impact
After all the excitement of the Budget and the social media buzz with memes from both supporters and critics, I’ve received yet another reminder from the IT Department, prompting me […]
Is Google Maps taking a page out of GoodReads’ playbook?
You might be wondering how on earth are these two apps related to each other. Yeah, these two apps are solving extremely different problems. Google Maps has been a valuable […]
Have you ever been fascinated by the way popular music apps nudge their users to upgrade to a premium plan?
I’ve been on the hunt for some cool music apps lately. I’m hoping to find something that will help my kiddo cut down on the screen time. My objective is […]
Curious about how WhatsApp drives Feature Discovery to swing results in its favor? Here’s how.
A Product manager’s most critical jobs are to identify a problem, determine the business potential, lay out a business case, get the budget right, get the Design right, and build […]