I grew up in a housing colony where mornings had an unspoken rhythm. As the sun came up, the park slowly filled. The same faces, the same groups, the same […]
The Shyam ji’s taxi
I grew up in the old Hyderabad (India), which is far less sophisticated than what you see in most developed parts of Hyderabad today. Back in my late teens, we […]
Play, Pause, Repeat!
The calling to the ‘Premium’ world While the rest of the world grapples with colossal issues like climate change, pollution, and ongoing economic and political upheavals, young parents face a […]
Elevating presence through App Store Optimization – Duolingo
When I moved to Mumbai in January 2018 to pursue my MBA, I felt like a fish out of a pond. I realized how natural everyone around me was when […]
The ‘hat’ we choose to wear shapes what we see and who we become
In the peak of summer during my school days, we once boarded a train from Hyderabad to one of South India’s most famous temples -Tirumala (Andhra Pradesh, India). For my […]
Wearing the Hat and Changing the Lens
I grew up in the old Hyderabad (India), which is far less sophisticated than what you see in most developed parts of Hyderabad today. Back in my late teens, we […]
Fun time with the B-school! – SPJIMR
Here is a beautiful picture of my B-school in the busy streets of Andheri, Mumbai. A stunning view of the SPJIMR Mumbai campus from the hostel buildings. Source & Credits: […]
Getting to the first million users – Duolingo
Duolingo has an interesting story about how it gained its first million users. The founder, a professor at Carnegie Mellon University, was already a well-known figure in the tech and […]
Book Review: Contagious – How to build word of mouth in the digital age
Beyond Luck: The Science Behind Why Things Catch On Every time I see a post go viral on LinkedIn or any other social media platform, I can’t help but wonder: […]
“Stuck under the Water?” – Are Youtube ads driving Grammarly’s customer acquisition?
I recently came across this viral YouTube ad that reached over 33M views in just 4 months. Yes, you heard that right. This ad is about Grammarly’s AI writing assistant […]