Instructions to Play:
1. Find the hidden words:
· GAMIFICATION
· VIRALITY
· REFERRAL
· SEO
· FREEMIUM
· A/B TESTING
· RETENTION
· INFLUENCERS
Circle the words you find. They can be placed
horizontally, vertically, or diagonally.
A I O I K J E R K Z R T U S S
J E M O W U E O O X F I N B A
S A O D L F E V Y V M O A E Z
G D J F E Z C M I E I J B Y M
B D N R E A S U E T C B T V U
O I Z R K G X R A O V K E I G
E Q J U N C F C S R N H S R G
S M M I D N I A O O H N T A Y
M T C V Q F W H I D O J I L E
A I F T I E E T K I L L N I F
U B X T N J N A T M R S G T T
J G O L Z E H A K B R U Y Y K
W N N E T A C M C E L M L O Q
Z A B E T I M L C A M C W V F
B U R U F O F N R N B B U M C
Crossword Puzzle1:
Under the Hat – Fun time!
Test your Hat-quotient? Can you fill in the blanks using the correct terms?

Template Source: Canva; Credits: CrossWordLabs
Clues:
- A collection of songs curated by users (DOWN) – PLAYLIST
- What do you do when you see a song thumbnail that interests you (DOWN) – CLICK
- What forms when you unconsciously open YouTube Music every time you put on your headphones? (ACROSS) – HABIT
- The app will do something when a new song drops from your favorite artist (DOWN) – NOTIFY
- The cycle of triggers, actions, rewards, and investment keeps users engaged (ACROSS) – HOOK
- Clicking something on a song to refine your recommendations (ACROSS) – LIKE
- The endless stream of personalized recommendations that keep you listening (ACROSS) – FEED
- The feature that ensures the music never stops after your song ends (ACROSS) – AUTOPLAY
Crossword puzzle2:
Under the Hat – Fun time!
Test your Hat-quotient?

Template: Canva, Credit: CrosswordLabs
Clues:
- Users leave reviews, expecting book suggestions or likes in return (Down) – RECIPROCITY
- User-generated content helps validate or persuade new readers (Down) – REVIEWS
- Goodreads prompts users to suggest books to others, social persuasion at work (Down) – RECOMMEND
- Verified reviewers or popular authors hold more persuasive power (Down) – AUTHORITY
- Seeing what friends or influencers are reading builds trust and interest (Across) – SOCIAL PROOF
- Stars and numbers nudge users toward top-ranked books (Across) – RATINGS
- Readers follow authors they admire, increasing engagement and influence (Across) – LIKING
Crossword puzzle3:
Under the Hat – Fun time!
Test your Hat-quotient?

Template Source: Canva; Credits: CrossWordLabs
Clues:
- Uber stickers, app use, and reviews make the brand visible(DOWN) –PUBLIC
- People share memorable Uber ride experiences with others (DOWN) – STORIES
- The foundational concept Uber built its model on (DOWN) – RIDESHARE
- The most persuasive word in the referral message (ACROSS) – FREE
- Getting a free ride evokes joy making users want to share it (DOWN) – EMOTION
- Every time someone says “ride,” users think of Uber (ACROSS) – TRIGGER
- Uber’s referral model spreads fast, like word-of-mouth wildfire (DOWN) – VIRAL
- Users feel smart or exclusive when sharing Uber with friends (ACROSS) – SOCIAL CURRENCY
- What you give friends to unlock a referral bonus (ACROSS) – CODE