Here is a beautiful picture of my B-school in the busy streets of Andheri, Mumbai. A stunning view of the SPJIMR Mumbai campus from the hostel buildings. Source & Credits: […]
Getting to the first million users – Duolingo
Duolingo has an interesting story about how it gained its first million users. The founder, a professor at Carnegie Mellon University, was already a well-known figure in the tech and […]
Book Review: Contagious – How to build word of mouth in the digital age
Beyond Luck: The Science Behind Why Things Catch On Every time I see a post go viral on LinkedIn or any other social media platform, I can’t help but wonder: […]
“Stuck under the Water?” – Are Youtube ads driving Grammarly’s customer acquisition?
I recently came across this viral YouTube ad that reached over 33M views in just 4 months. Yes, you heard that right. This ad is about Grammarly’s AI writing assistant […]
What’s the Platform That’s Fuelling America’s Mandarin Obsession
Reportedly, Americans are thronging to learn Mandarin! With the apprehension of the TikTok ban looming over and the Chinese social app, Rednote, trending, a fascinating prospect of cultural exchange has […]
Unleashing the Potential of Psychology: How ClearTax is Harnessing Behavioral Insights to Drive Viral Impact
After all the excitement of the Budget and the social media buzz with memes from both supporters and critics, I’ve received yet another reminder from the IT Department, prompting me […]
Book Review: The Power of your Subconscious mind
I got this book as a lovely gift from one of my team members. It had been sitting on my shelf for a while until I finally had the opportunity […]
Is Google Maps taking a page out of GoodReads’ playbook?
You might be wondering how on earth are these two apps related to each other. Yeah, these two apps are solving extremely different problems. Google Maps has been a valuable […]
How Photos is redefining the photography and making it easier for anyone to click like a pro.
Going down memory lane has always been a mechanism to overcome periods of stress, loneliness, boredom, etc. Revisiting fond memories also refreshes the mind and gives a sense of feeling […]
Have you ever been fascinated by the way popular music apps nudge their users to upgrade to a premium plan?
I’ve been on the hunt for some cool music apps lately. I’m hoping to find something that will help my kiddo cut down on the screen time. My objective is […]