Beyond Luck: The Science Behind Why Things Catch On Every time I see a post go viral on LinkedIn or any other social media platform, I can’t help but wonder: […]
Unleashing the Potential of Psychology: How ClearTax is Harnessing Behavioral Insights to Drive Viral Impact
After all the excitement of the Budget and the social media buzz with memes from both supporters and critics, I’ve received yet another reminder from the IT Department, prompting me […]
Book Review: The Power of your Subconscious mind
I got this book as a lovely gift from one of my team members. It had been sitting on my shelf for a while until I finally had the opportunity […]
Book Review: Atomic Habits by James Clear
I always wondered – I learned from the book that the dopamine levels in the brain are higher when the brain anticipates a reward/fear than experiencing the reward/fear itself. This […]