Well, Let’s start by understanding what a User Journey is. A User Journey is a series of steps that a user takes to achieve a specific goal within a product. […]
Structured thinking to formulate a Product Strategy
Talk to any Corporate Leader you would invariably come across the word ‘Strategy’ in his conversation. Listen in to any conference call on Company’s results, you will hear the word […]
What is OTT content?
During the COVID-19 pandemic and post-COVID era, Over-the-top (OTT) players (Netflix, Prime Video etc) have become very dominant in the Media and entertainment space outsmarting traditional entertainment players like Print, […]
How to monetize your book collection lying unattended on your shelves?
If you are an avid reader, over a period you would have accumulated a lot of good collection of books. Once your collection outgrows your shelving space, you either donate […]
How would you improve the Wonderla Park experience?
Firstly, the ask is much broader so let’s narrow down the scope to ensure we don’t go in multiple directions. There are a couple of Wonderla amusement parks across India. […]
Book Review: Atomic Habits by James Clear
I always wondered – I learned from the book that the dopamine levels in the brain are higher when the brain anticipates a reward/fear than experiencing the reward/fear itself. This […]
Book Review: ‘Hooked’ by Nir Eyal
Have you ever wondered why we get so addicted to some apps like LinkedIn, Facebook, Twitter & Instagram, to name a few? Not just social apps but some video games […]
Book Review: Decode & Conquer by Lewis Lin
Have you ever wondered what questions get asked in the PM interviews? You might say ‘Yes’, the internet throws a lot of them and a plethora of PM frameworks when […]
How to think about a Product?
Say you are a movie buff, and your buddy asks to review a movie that you watched last week to learn if it is a must watcher. Now, what runs […]
A sneak peek into the PPM world – the less known yet promising market
The swift growth of commanding markets (Traditional domains – Fintech, Retail etc, of the world) appears to have eclipsed the non-traditional emerging markets, which typically grow slow and steady. PPM […]