When I moved to Mumbai in January 2018 to pursue my MBA, I felt like a fish out of a pond. I realized how natural everyone around me was when […]
The ‘hat’ we choose to wear shapes what we see and who we become
In the peak of summer during my school days, we once boarded a train from Hyderabad to one of South India’s most famous temples -Tirumala (Andhra Pradesh, India). For my […]
Wearing the Hat and Changing the Lens
I grew up in the old Hyderabad (India), which is far less sophisticated than what you see in most developed parts of Hyderabad today. Back in my late teens, we […]
Fun time with crossword puzzles!
Instructions to Play: 1. Find the hidden words: · GAMIFICATION · VIRALITY · REFERRAL · SEO · FREEMIUM · A/B TESTING · RETENTION · INFLUENCERS Circle the words you find. […]
Fun time with the B-school! – SPJIMR
Here is a beautiful picture of my B-school in the busy streets of Andheri, Mumbai. A stunning view of the SPJIMR Mumbai campus from the hostel buildings. Source & Credits: […]
Getting to the first million users – Duolingo
Duolingo has an interesting story about how it gained its first million users. The founder, a professor at Carnegie Mellon University, was already a well-known figure in the tech and […]
Book Review: Contagious – How to build word of mouth in the digital age
Beyond Luck: The Science Behind Why Things Catch On Every time I see a post go viral on LinkedIn or any other social media platform, I can’t help but wonder: […]
“Stuck under the Water?” – Are Youtube ads driving Grammarly’s customer acquisition?
I recently came across this viral YouTube ad that reached over 33M views in just 4 months. Yes, you heard that right. This ad is about Grammarly’s AI writing assistant […]
What’s the Platform That’s Fuelling America’s Mandarin Obsession
Reportedly, Americans are thronging to learn Mandarin! With the apprehension of the TikTok ban looming over and the Chinese social app, Rednote, trending, a fascinating prospect of cultural exchange has […]
Unleashing the Potential of Psychology: How ClearTax is Harnessing Behavioral Insights to Drive Viral Impact
After all the excitement of the Budget and the social media buzz with memes from both supporters and critics, I’ve received yet another reminder from the IT Department, prompting me […]