Beyond Luck: The Science Behind Why Things Catch On Every time I see a post go viral on LinkedIn or any other social media platform, I can’t help but wonder: […]
“Stuck under the Water?” – Are Youtube ads driving Grammarly’s customer acquisition?
I recently came across this viral YouTube ad that reached over 33M views in just 4 months. Yes, you heard that right. This ad is about Grammarly’s AI writing assistant […]
What’s the Platform That’s Fuelling America’s Mandarin Obsession
Reportedly, Americans are thronging to learn Mandarin! With the apprehension of the TikTok ban looming over and the Chinese social app, Rednote, trending, a fascinating prospect of cultural exchange has […]
Unleashing the Potential of Psychology: How ClearTax is Harnessing Behavioral Insights to Drive Viral Impact
After all the excitement of the Budget and the social media buzz with memes from both supporters and critics, I’ve received yet another reminder from the IT Department, prompting me […]
Is Google Maps taking a page out of GoodReads’ playbook?
You might be wondering how on earth are these two apps related to each other. Yeah, these two apps are solving extremely different problems. Google Maps has been a valuable […]
How Photos is redefining the photography and making it easier for anyone to click like a pro.
Going down memory lane has always been a mechanism to overcome periods of stress, loneliness, boredom, etc. Revisiting fond memories also refreshes the mind and gives a sense of feeling […]
Have you ever been fascinated by the way popular music apps nudge their users to upgrade to a premium plan?
I’ve been on the hunt for some cool music apps lately. I’m hoping to find something that will help my kiddo cut down on the screen time. My objective is […]
Curious about how WhatsApp drives Feature Discovery to swing results in its favor? Here’s how.
A Product manager’s most critical jobs are to identify a problem, determine the business potential, lay out a business case, get the budget right, get the Design right, and build […]
Have you ever wondered how modern news apps manage to keep their readers captivated and engaged?
Back in the day, reading newspapers online was considered a strange thing to do. However, we can now see how this industry is being disrupted. According to Statista research, the […]
Unlocking the Secrets: How Goodreads Keeps Its Users Engaged
Say you love watching movies and are searching for your next pick. Where do you typically search ? Well, You might say I don’t have to go anywhere the OTT […]